Hair dye

So, after more than a year I finally decided I was going to dye my hair. I've been wanting to go burgundy.  I had my hair just the way I liked it, but I thought it was time that I take the plunge.  I have never dyed my hair before.  I've had highlights a few times, but I've never dyed my hair.   I asked to friend to help me pick the colour. And if she would dye it for me as well.  This is the look I was going for:

I finally picked a colour.   I believe it was this one.  Garnier.

I don't like the feeling of getting my hair dyed, I know that.  It's like having shampoo in your hair that you can't wash out.  But it smells nice.  Way better than other dyes I have used on my friend.  Here is the result:

Definitely not burgundy.  It looks very brown to me.  In certain light, it does have a reddish hue to it.  I will try burgundy again, but it will be at a hairdresser.